Privacy policy
This policy explains what personal data we collect through this website, why we collect it, who helps us handle it, how long we keep it and the rights you have over it.
Who we are
InspireEdge AI is a trading name of InspireCraft Global Ltd. We are the controller of the personal data described in this policy, which means we decide why and how it is used.
- Company
- InspireCraft Global Ltd, trading as InspireEdge AI
- Registered in
- England and Wales
- Company number
- 16159924
- Registered office
- 23 Maisonette 3, Watkin Road, Leicester, England, LE2 7AW
- info@inspirecraftglobal.com
If you have a question about this policy or about your data, email info@inspirecraftglobal.com.
The short version
We collect only what you choose to send us, mainly through the demo request form, and we use it to reply to you. We do not use cookies, analytics or advertising trackers, we do not sell personal data, and the cart abandonment calculator never sends your figures anywhere.
What we collect and why
The table sets out each kind of personal data, why we use it, the lawful basis under the UK General Data Protection Regulation (UK GDPR) and how long we keep it.
| Where it comes from | What we collect | Why we use it | Lawful basis | How long we keep it |
|---|---|---|---|---|
| The demo request form | Your name and work email address, your annual online revenue band, and, if you add them, your store’s website and your message. We also record that the request came from this website. | To reply to you, arrange and run a demo, and judge whether InspireEdge AI suits your business. | Our legitimate interest in answering business enquiries and developing our business. | Up to 24 months after our last contact with you. If your business becomes a customer, the customer agreement sets how long we keep it. |
| Emails you send us | Your email address, your name and anything you choose to write. | To reply to you and keep a record of what was agreed. | Our legitimate interest in answering enquiries and running our business. | Up to 24 months after our last contact, unless we need it longer for a contract or a legal claim. |
| Visiting the website | Your IP address, browser and device type, the page you asked for, the page you came from, and the date and time. | To deliver the website, keep it secure and find faults. | Our legitimate interest in running a secure, working website. | Held in our hosting provider’s logs for the short period its service keeps them, then deleted. |
| The cart abandonment calculator | Nothing. The figures you enter stay in your browser. | Not applicable. | Not applicable. | Not kept. |
Where we rely on legitimate interests, we have weighed them against your rights and kept what we collect to the minimum the purpose needs. You can object at any time, as section 08 explains.
You do not have to give us any personal data to use this website. If you want a demo, we need a name and an email address so that we can reply.
What we do not do
- We do not use cookies or similar technologies. The cookie policy explains this in full.
- We do not use analytics, advertising or social media tracking on this website.
- Our fonts, pictures and film are served from our own hosting, so no other company learns about your visit through them.
- We do not sell or rent personal data to anyone.
- We do not add you to a marketing list because you asked for a demo. If we would like to send you updates, we will ask first.
- We do not make decisions about you that are based solely on automated processing and have legal or similarly significant effects.
Who we share it with
We use a small number of service providers to run this website and our email. They act on our instructions as processors, under contracts that require them to keep the data secure and use it only to provide their service to us.
| Provider | What they do for us | Data they handle |
|---|---|---|
| Vercel Inc. | Hosts and delivers this website. | The technical data of each visit, described in section 03. |
| Formspree, Inc. | Receives the demo request form and passes it to our inbox. | Everything you enter in the form. |
| Zoho Corporation | Hosts our email. | Demo requests and any emails you send us. |
We may also share personal data with professional advisers, such as lawyers and accountants, where they need it to advise us; with the police, a court or a regulator where the law requires us to; and with a buyer or investor if all or part of our business is sold or reorganised, who would then have to treat it as this policy describes.
International transfers
Our service providers are based in, or use data centres in, the United States and other countries outside the UK. When personal data leaves the UK, we make sure it is protected to UK standards: either the country or the organisation is covered by UK adequacy regulations, such as the UK Extension to the EU–US Data Privacy Framework for organisations certified to it, or the transfer is covered by the International Data Transfer Agreement or Addendum issued by the Information Commissioner’s Office.
You can ask us for more detail on the safeguards for a particular provider by emailing info@inspirecraftglobal.com.
How we keep it safe
- Every page is served only over an encrypted connection, and browsers are told never to use an unencrypted one.
- The website sets security rules that stop other sites from framing it and limit which servers its pages can talk to.
- Only the people who need demo requests to do their work can read them.
- Our providers are bound by contract to protect the data they handle for us.
No system is perfectly secure. If we discover a breach that is likely to put your rights at risk, we will tell you and the Information Commissioner’s Office as the law requires.
Your rights
Under UK data protection law you have the right to:
- be informed about how we use your data, which is what this policy does;
- access the personal data we hold about you and receive a copy;
- rectification: have inaccurate data corrected or incomplete data completed;
- erasure: have your data deleted where we no longer have a good reason to keep it;
- restriction: ask us to limit how we use your data, for example while a correction is checked;
- object to our use of your data where we rely on legitimate interests. We will stop unless we have compelling grounds to continue, and we will always stop using it for direct marketing if you ask;
- data portability: receive data you gave us in a common, machine-readable format, where the law gives that right.
To use any of these rights, email info@inspirecraftglobal.com. We will reply within one month. We may ask you to confirm your identity before we act on a request. Using your rights is free, unless a request is clearly unfounded or excessive.
Complaints
If you are unhappy with how we have handled your data, please tell us first at info@inspirecraftglobal.com so that we can try to put it right.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection: online at ico.org.uk/make-a-complaint, or by phone on 0303 123 1113.
Children
This website and InspireEdge AI are for businesses. They are not aimed at children, and we do not knowingly collect personal data from anyone under 18.
Changes to this policy
We will update this policy if what we do with personal data changes, and change the date at the top of the page when we do. If a change matters to people who have already sent us their details, we will tell them. This version was last updated on 1 November 2026.